A major mining company wanted to understand market sizing opportunities to support the expansion of their copper concentrates operation.
In order to undertake an accurate market assessment, identifying and quantifying the impact of export route scenarios was a key consideration. Accordingly, our analysis included the construction of an industry-specific trade flow simulation model that would enable an analysis of various transport scenarios to quantify the outcomes of new supply into the market.
Building on similar analysis in other markets, a top-down approach was used to estimate the refinery and fabrication markets across North Asia. This was consolidated further based on an assessment of export infrastructure to refine the assessment of the market size. Profiles of potential customers were built up using desk and primary research including identifying the smelting and fabrication processes to estimate raw material demand.
The analysis was used to identify target customers for the marketing team to pursue, and provided options on the next steps to expand the project further. This report was also used to support project financing assumptions that led to a successful capital raising undertaking.